Push Notifications in Hotels
Push notifications are a direct communication channel with hotel guests — from promotions to operational information.
Push notifications in hotels are short messages sent directly to a guest's phone via a mobile application. They work even when the guest is not actively using the app, making them one of the most effective channels for hotel guest communication.
How do push notifications work in hotels?
Push notifications require a native mobile app (iOS/Android) installed on the guest's device. After granting permission to receive notifications, the hotel can send real-time messages — information about promotions, reminders, operational communications, or personalized offers.
Unlike SMS and emails, push notifications appear instantly on the phone's lock screen and have significantly higher open rates. According to industry research, push notification CTR reaches 7-12%, while email marketing in hospitality achieves 1-3%.
Push notification applications in hotels
Operational communication:
Check-in confirmation and room number
Room ready notification for early check-in
Check-out reminder
Changes to restaurant or pool opening hours
Marketing and sales:
Hotel restaurant promotions (happy hour, daily menu)
SPA and wellness offers (last-minute, packages)
Information about hotel and local events
Special offers for returning guests
Guest service:
Room service order confirmation and delivery status
Information about resolved maintenance issues
Weather and daily recommendations
Pre-checkout satisfaction survey
Click & Push — Quick Communication
The Click & Push feature in hotelspot enables sending a notification with a single click — without creating a campaign. Receptionists or managers can instantly inform all guests or a selected group about urgent situations, changes, or offers.
Segmentation and Personalization
Effective push notifications are not mass broadcasts — they are targeted. Modern systems allow segmenting recipients by:
Guest language — message in native language
Room type — premium offers for suite guests
Stay day — welcome on arrival day, offers during stay, farewell before departure
Purchase history — recommendations based on previous orders
Push Notifications and GDPR
Push notifications require explicit guest consent (opt-in). Guests can disable notifications at any time in app settings. Hotels should provide a clear privacy policy and not abuse this channel — too frequent notifications lead to permission revocation by guests.
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Other glossary articles
What is a digital concierge?
A digital concierge is a system that replaces traditional hotel concierge services, available 24/7 on a guest's smartphone or lobby kiosk.
Hotel guest app — what is a guest application?
A guest app is a mobile or web application for hotel guests, enabling access to services and hotel information.
Hotel upselling strategies
Hotel upselling is a revenue-increasing strategy by offering guests additional services and products during their stay.
Guest experience management in hospitality
Guest experience management is a strategy for managing every guest touchpoint with the hotel to maximize satisfaction.